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Hydration

BE THE FIRST TO KNOW ABOUT THE LATEST ARRIVALS, TRENDS, EXCLUSIVE OFFERS AND DISCOUNTS FROM ALFAPARF MILANO.

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ALFAPARF MILANO is a renowned Italian multinational beauty company, founded in 1980 by Roberto Franchina in northern Italy​

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At Alfaparf Milano, we go beyond creating world-class hair and beauty brands. We also design innovative tools and platforms that support our partners in thriving within today’s challenging market.

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The Alfaparf Shop is the first of its kind: a dedicated partnership platform for freelancers and salons. It empowers you to promote and sell Alfaparf Milano products with complete confidence, while keeping 100% of your retail profit. Best of all, there’s no stock to hold, no shipping to manage, and no contract to tie you down.

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