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NEW FOR YOU

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KEEPING IT LOCAL, SUPPORTING LOCAL SALONS & STYLISTS

FREE DELIVERY ON ORDERS OVER £29.00

WE RECOMMEND 

TRENDING

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Beauty Power to you

Semi Di Lino, Create your own beauty

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#AGE METHOD

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COMING Q2 2026

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FILLER EFFECT COSMETICS

FILLER CODE

Each emotion leaves its mark:
treat it with the filling and plumping product line

BE THE FIRST TO KNOW ABOUT THE LATEST ARRIVALS, TRENDS, EXCLUSIVE OFFERS AND DISCOUNTS FROM ALFAPARF MILANO.

CONNECT WITH US:

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ALFAPARF MILANO is a renowned Italian multinational beauty company, founded in 1980 by Roberto Franchina in northern Italy​

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At Alfaparf Milano, we go beyond creating world-class hair and beauty brands. We also design innovative tools and platforms that support our partners in thriving within today’s challenging market.

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The Alfaparf Shop is the first of its kind: a dedicated partnership platform for freelancers and salons. It empowers you to promote and sell Alfaparf Milano products with complete confidence, while keeping 100% of your retail profit. Best of all, there’s no stock to hold, no shipping to manage, and no contract to tie you down.

About us
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